Privacy Policy

Last updated: 2 November 2026

This Privacy Policy explains how Aduenam International Ltd, trading as Aduenam (“we”, “us” or “our”), collects, uses and shares your personal information when you visit aduenam.co.uk, buy from us, sign up for our emails or get in touch with us (together, the “Services”). “You” means anyone who uses the Services, whether as a customer, a visitor or in any other way. Please read it carefully.

1. Who we are

We are Aduenam International Ltd, of 462 Brixton Road, London SW9 8EA, United Kingdom, and we are the data controller of the personal information described in this policy. You can contact us at international.ltd@aduenam.co.uk or through our contact page.

2. The information we collect

Information you give us

Contact details: your name, email address, phone number, and delivery and billing addresses.
Order details: the items you buy, your delivery method and your payment confirmation. Card details are handled by our payment providers, and we do not see or store your full card number.
Account information: your login details, if you create an account.
Messages: what you write when you use our contact, help or order tracking forms, or when you email us, including order numbers.
Marketing sign-ups: your name and email address when you subscribe or request a discount code.

Information we collect automatically

When you use the Services, we and our providers may collect device and usage data using cookies and similar technologies. This can include your IP address, browser type, device, the pages you view, the items you add to your cart and the website that referred you.

Information from other sources

We may receive information about you from the companies that help us run the Services, such as Shopify (which powers our store), our payment providers, our delivery carriers, and analytics or advertising providers.

3. How we use your information

We use your personal information, and rely on the legal bases below where UK or EU data protection law applies:

To take and deliver your orders (processing payments, arranging delivery, handling returns and exchanges, sending order updates): performance of our contract with you.
To provide customer support and reply to your messages: performance of our contract and our legitimate interests in helping our customers.
To send you marketing emails about our fragrances and offers: your consent, or, if you have bought from us before, our legitimate interests as permitted by the law on electronic marketing.
To keep the Services secure and prevent fraud: our legitimate interests.
To improve and personalise the Services and understand how they are used: our legitimate interests, and your consent where cookies require it.
To meet our legal obligations, such as tax and accounting rules: legal obligation.
To enforce our terms and protect our rights: our legitimate interests.

4. Marketing

We only send marketing about our own products and services. We will not give your details to other companies for their own direct marketing unless you have clearly agreed to it. You can stop marketing emails at any time by using the unsubscribe link in any email, or by emailing us. Opt-out requests may take a few days to take effect. If you opt out of marketing, we may still send you service messages, such as order confirmations and delivery updates.

5. Who we share your information with

We share personal information only where we need to, with:

Shopify, which hosts our store and processes orders and payments for us.
Payment providers, which process your payment.
Delivery carriers, such as Royal Mail, Evri, DPD, An Post and FedEx, who receive the details needed to deliver your parcel, such as your name, address and contact details.
Service providers that help us with email, customer support, analytics, security and IT.
Advertising and analytics partners, where we use them, who may collect data through cookies as described below.
Professional advisers, authorities and courts, where the law requires it or to protect our rights.
A buyer or successor, if our business is ever sold or reorganised.

We do not sell your personal information in exchange for money.

6. International transfers

Some of the companies we work with are based outside the UK and the European Economic Area, or process data there. Where this happens, we rely on recognised safeguards, such as an adequacy decision or approved standard contractual clauses, so that your information stays protected.

7. Cookies

We use cookies and similar technologies to make the Services work (for example, to remember your cart and keep checkout secure), to understand how the Services are used, and, where we use them, to show relevant advertising. For details of the cookies used by our store platform, see Shopify’s cookie policy. You can remove or block cookies in your browser settings, but parts of the Services may then stop working properly. Our site does not respond to “do not track” signals.

8. How long we keep your information

We keep personal information only for as long as we need it for the purposes above. For example, we keep order and tax records for at least six years, as UK law requires, and we keep marketing details until you unsubscribe. After that we delete or anonymise it.

9. Security

We take reasonable steps to protect your personal information, but no system is completely secure and we cannot guarantee absolute security. Please do not send sensitive information by insecure channels. If you have an account, keep your password private.

10. Your rights

Depending on where you live, you may have the right to:

ask for a copy of the personal information we hold about you;
ask us to correct information that is wrong or incomplete;
ask us to delete your information;
ask us to restrict how we use your information;
receive your information in a portable format;
object to our use of your information, including for direct marketing;
withdraw your consent at any time, where we rely on it.

These rights are not absolute and may be limited by law. To use any of them, email international.ltd@aduenam.co.uk. We may need to verify your identity first, and we will not treat you differently for exercising your rights. If you are in the UK or the EU and are unhappy with how we handle your information, you can complain to us, or to the Information Commissioner’s Office (ico.org.uk) or your local data protection authority. Residents of certain US states may also have rights under their state privacy laws, which you can exercise in the same way.

11. Children

The Services are not aimed at children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us their information, contact us and we will delete it.

12. Links to other websites

The Services may link to other websites. We are not responsible for their content or their privacy practices, so please read their policies. Anything you post on a public platform may be seen by others.

13. Changes to this policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or legal requirements. We will post the new version on this page and change the “Last updated” date above.